My view - web 2.0 and the CEO

Six things about marketing in the world of Web 2.0 that the CEO should know. I often get to sit down with large company CEOs to talk about new technology. These days, the topic of conversation frequently turns to Web 2.0 ? how to sell insurance, or aircraft parts, or cars when the 30-second TV spot and the one-page newspaper ad are dying. Here's what I tell them:

Asia Pacific IT leaders' agenda survey

The July 2006 survey of IT leaders in six Asia Pacific countries